Retinue / faq

A few good questions.

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What does Retinue do?+

Retinue builds a cross-drop buyer graph for your Shopify store — connecting the same buyer across every product drop, even guest checkout and gift orders — then rewards repeat buyers with tiers, early access, and curated subscription boxes.

How is this different from my Shopify customer list?+

Shopify tracks transactions per order. Retinue resolves buyer identity across drops, even when they use different emails or checkout as a guest. That gives you the real picture of who your repeat buyers are.

Do I need Klaviyo?+

No, but it helps. Retinue works standalone to build tiers and perks. Connecting Klaviyo lets you send tier-based emails and sync segments automatically.

What's a "drop"?+

A drop is any product launch window you define. Retinue tracks which buyers purchase in each drop and attributes repeat behavior across them.

Can I try before buying?+

Yes — the Frontend plan includes a free trial period. You can upgrade anytime from within the app.

What happens when I uninstall?+

Retinue supports Shopify's GDPR webhooks. Your data is handled per our Privacy Policy and Shopify's app requirements.

Is my data secure?+

Yes. Klaviyo API keys are encrypted at rest (AES-256-GCM). All traffic is HTTPS. Webhooks are verified.