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A sample Drop Buyer Audit

See the questions your report answers. All counts, buyers and recommendations below are illustrative.

DROP BUYER AUDIT / SAMPLE 001Illustrative data only

Repeat buyers

Unique buyers purchasing in at least two of the three reviewed drops. A second order in the same drop does not count as a second participating release.

ONE NEXT-DROP PLAY

Start with a private invitation to reviewed Core Fans.

Confirm marketing consent, suppress unresolved identities, and check inventory before setting an access window. Keep first-timers on a separate second-purchase journey.

Sample method notes

Three named releases, 1,200 illustrative buyers. All figures are teaching examples, not customer results.

Repeat buyers: 428

Unique buyers purchasing in at least two of the three reviewed drops. A second order in the same drop does not count as a second participating release.

Core Fans: 96

Buyers participating in all three reviewed drops. These buyers are also part of the 428 repeat buyers, so the counts must not be added.

High spend: 120

Top 10% of the illustrative 1,200-buyer review set by recorded spend. Review refunds and currency before using a real spend rank.

Identity review candidates: 18

Possible duplicate guest records, held out of automatic merging. Evidence and confidence require review before changing eligibility.

Delivery checklist

Repeat-buyer snapshot; VIP candidates; identity-review notes; audience rules; recommended timing; next-drop measurement definition. The real report documents reviewed dates, exclusions, currency and refund treatment from the supplied export.

Guest matches are not guaranteed. The audit has no continuing store connection. Usual delivery is within 48 hours after the complete limited export and drop context arrive.

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The scope travels with the findings.

Your real report identifies the reviewed drops, order boundaries, currency and refund treatment. It separates confident buyer histories from candidate identity matches and includes the rule behind every proposed audience.

Counts can overlap. The sample 96 Core Fans are part of the 428 repeat buyers, and high spend can overlap either group. Never add these columns as a unique-buyer total.

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